Case Study – Interactive Wall: Kaiser Permanente

Kaiser Permanente  ·  Experiential Design  ·  Physical Computing

Telling an Innovation Story You Can Touch

Experiential Design Interactive Installation Physical Prototyping Sensory Mapping Health Innovation

Make it engaging

Using motion sensors, touch sensors, and LED lights, the KP Health Innovation design team created an interactive installation to share the Studio's innovative story — a "who we are" you experience with your hands, not one you read off a slide.

Early design mock-up and paper prototype of the interactive wall.
Early design mock-up / paper prototype.

Project overview

The KP Sales & Marketing team approached Health Innovation with an opportunity: collaborate to share the innovation story with Southern California insurance brokers. Our design team came together to create an experience unlike a typical "who we are" asset — something brokers would remember.

01
Interactive, not static
02
Multiple users at once
03
Design for more than two senses
04
Easy to transport to other locations
Large-scale mock-up built from paper and foam core.
Large-scale mock-up / paper and foam core prototype.
Sensory mapping for the interactive wall experience.
Sensory mapping — planning how sound, touch, and sight would work together.

Designing the experience

After several brainstorming sessions, the design team landed on a touch-sensor wall. Using sound, touch, and sight, the wall tells the story of the Health Innovation Studio — turning an abstract pitch into something physical and playful.

Pain points today The left wall — problems patients face now
✈
touch to launch
Solutions ahead The right wall — concepts for future care

The left side of the wall identifies the pain points patients experience today. When a user touches a pain point, a paper plane appears and soars across to the corresponding solution on the opposite side — showcasing the concepts the Studio is building for the future of care delivery. The interaction makes the Studio's whole thesis legible in a single gesture: here's the problem, watch it become the solution.

"Touch a pain point, and a paper plane soars to the solution on the other side of the wall."

Impact

  • Turned KP's innovation story into a hands-on installation for Southern California insurance brokers
  • Designed a multi-sensory, multi-user experience — sound, touch, and sight working together
  • Built from paper and foam-core prototypes into a working touch-sensor wall with motion sensors and LEDs
  • Engineered to travel — a portable asset the team could bring to brokers rather than the reverse

What this case study demonstrates

  • Range beyond the screen — designing a physical, sensor-driven experience, not just digital interfaces
  • Principles before pixels — four clear design principles that shaped every decision
  • Storytelling through interaction — a single gesture that makes an abstract thesis instantly legible
  • Prototyping at scale — paper and foam core to a working installation with real sensors and lights